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About Us



WaG has one mission. Excellence in service.



WAG was a dream for many years for the New England native and WAG founder Maria Erna. Her career in radio, business consulting, real estate, design, and renovation kept her busy for 30+ years, and included her relocating to Atlanta, Georgia, while traveling throughout the US and Europe.  Her business travels had her using dog day care, boarding, and grooming services often for her German Shepherd - Rowan, Australian Shepherd Mix - Diesel and Whippet Mix - Whitney.  As her dogs grew older, Maria became fond of self service dog wash salons, knowing where her pups sore spots were.  She gleaned what she liked, and more importantly what she an others did not like about the many businesses she patronized.  

The biggest complaints were grooming rooms are all the way in the back so you could not see or hear where your dog was going, states like New Hampshire that do not require any certification to become a groomer (and the sad stories that went with it), and low quality products. 

Incorporating her personal preferences of how she wants her pets treated, the type of salon she wants to walk into, combined with her business savvy, WaG LLC was born.

WaG only employs groomers that have been through grooming school, possess years of experience, excellent grooming and people skills, and are trained in Pet CPR and First Aid. The products are premium, never tested on animals, made in the USA, and free of harmful chemicals and perfumes.  Natural  fragrances are botanical-based from extracts like oatmeal, almond, peppermint, tea tree, lavender, and ginger, to name a few. Finally, the grooming salon is right up front when you walk in with a window that you can see from out side.

Future plans include additional locations, the addition of a grooming academy, and advocating for structured training, apprenticeships, and certification requirements with focus on pet safety and shop cleanliness for people in the pet grooming industry. 

She invites everyone to visit with your pet for a tour.



We are growing faster than planned.  Please see postings below for upcoming positions with WaG.

Now Hiring


Canine Cosmetologist and and Pet Stylist

WaG Premier Grooming Salon & Spa is a pristine boutique shop in North Salem, NH, focused on excellence in service. We are growing rapidly through grass roots marketing efforts, client referrals, and a commitment to providing premium services and products to our affluent clientele. We maintain a cruelty-free environment, using only products made in the USA, no animal testing, and non-toxic. Since the Grand Opening on February 5, 2019, we have built our customer base to over 480 new clients, have scheduled and groomed over 600 of their pets, while maintaining a 5-star rating across our social networking platforms. 

Currently, we are searching for our next Rock Star Canine Cosmetologist to compliment our successful staff and culture, and support the continued growth of the company.  Experience, kindness, compassion, patience, and attention to detail is essential. We stagger appointments, so that you can give each dog individual attention, and we prefer a kennel-free approach for most pets and no crate-drying. 

This is a W-2 position. We do not hire Independent Contractors or rent tables.

Priority is placed on quality over quantity. Our services are priced accordingly so that you can make a living while having a life.   If you have invested in yourself via training, competing, and/or other advanced skill development, this is an opportunity for an experienced Groomer to shine and where your talents are respected and valued. 

The preferred candidate MUST be professional, organized, possess a true compassion for pets, stellar communication and customer service skills, ability to multi-task and thrive in a fast-paced client-focused environment, while maintaining the relaxing spa feel for the pets and guests. This person will integrate and work as part of the team, where assisting each other and the total operation is imperative to overall and individual success. Must be comfortable on camera for promotion via social media, radio, tv, and other public media.


  • Certificate or proof of Grooming School or Academy successful completion or other formal training.
  • A minimum of two years grooming experience, preferably in a pet salon or spa environment
  • Pet CPR and First Aid Training required. AKC S.A.F.E. certification preferred.
  • Must have own grooming tools, shears, blades, etc.
  • Must be comfortable working in an open environment with high visibility by clients
  • Knowledge of AKC breed standard clips and current pet styling trends
  • Experienced and comfortable with hand scissoring
  • Proficient with mini-styles and double coats
  • Must be able and willing to groom six dogs a day on average, start to finish
  • Professional appearance, dress code, and grooming apparel ie: Dressed for success to match our high-end salon atmosphere
  • Must be exceptionally punctual and dependable
  • Strict code of conduct on and off premises, including social media exposure
  • Positive and professional social media marketing and sharing via personal accounts
  • Other duties and responsibilities, as needed to support the team environment


In addition to providing standard grooming and creative pet styling, the preferred candidate will be responsible, reliable, detail oriented, safety-conscious, maintain an impeccable work station and organized work environment, maintain all spa equipment, products, and displays, stay up-to-date on all retail and grooming products, grooming trends, and safety precautions, complete client and pet information sheets, answer questions in a professional and enthusiastic manner, and adhere to company standards, policies, practices, and procedures. 

WaG is in the process of staffing a receptionist and salon technicians. In the meantime, assistance to answer phones, schedule appointments, merchandise and sell retail product, provide client tours assist with cleaning, maintenance, administrative, and other duties may be requested. 


  • Knowledge of basic computer software to successfully learn and utilize our proprietary grooming and retail software and mobile applications
  • Cat grooming & Styling
  • Experience with color dyes, nail polishing, and creative styling


  • WaG offers a commission-based pay, plus gratuities
  • Direct Deposit
  • Flexible schedule Tuesday through Saturday, with one Saturday off per month.
  • Closed Sunday and Monday. 
  • Employee Discount
  • All Major Equipment Provided, including electric lift grooming tables, high-velocity dryers, salon station, and anti-fatigue mats 
  • Use of the Spa Tubs, Hydro-massage system, and dryers for your personal pet.
  • WaG is closed on all major holidays and for two full weeks during the year, the first is the week of the Independence Day (July 4th) holiday and the second is the week of Christmas through New Years.
  • A Spa Technician is typically scheduled on days with six or more pets scheduled for grooming to assist with check in, bathing, brushing, check out, and clean up, allowing you to focus on your client. 
  • No state income tax or sales tax in New Hampshire

If you think you would like to be part of our team, please send your portfolio and resume to: or message us on Facebook:   You are welcome to stop in to see the facility.  However, In order to provide our clients with excellence in customer service, no phone calls or walk-ins will be interviewed. 

Due to the overwhelming response, only candidates who meet the criteria will be contacted for interviews. If you are called back for a Second interview, it may be a working evaluation interview.  All resumes will be kept on file within NH state guidelines. 

Equal Opportunity Employer. Woman-Owned Business